Pechanga Resort & Casino is getting a major facelift, complete with a new logo, modernized branding, and a $285 million-expansion project. The casino aims to bring laid-back luxury to new and existing clients.
The Largest Property on the West Coast
The casino is set to become the largest property on the West Coast, thanks to a massive expansion project that began in December 2015. Pechanga tribal officials held a ceremonial ground breaking at the site in front of resort management, local officials, and the media.
In March 2017, the Pechanga Development Corporation (PDC), which oversees the establishment, unveiled the new logo and brand identity. PDC worked with Troika, a brand consultancy and marketing agency, to reinvent the brand.
The result is a modern, future-facing brand poised for success in a global and digital landscape. It is set to compete with the biggest names in gaming and hospitality in Las Vegas.
The new logo, a singular P, allows for better brand recall and exudes the laid-back luxury that the casino stands for. Troika Creative Director Seton Kim describes it as “an elegant simplification” of the previous logo – a feather skirt.
Later that month, tribal members and officials celebrated the completion of the East Parking Garage, a five-level car park right next to the casino. It marked the end of the first phase of the project.
The East Parking Garage boasts 2,400 car spaces. There are 44 vehicle charging stations, three of which are reserved for Tesla cars, on the first level. Solar panels will be installed on the rooftop – testament to the Pechanga’s reputation as an ecologically-minded casino.
The perimeter of the car park will be beautified with sycamore and pepper trees.
Expansion was considered halfway done in April. Construction workers, members of the PDC, and tribal leaders watched the topping out of the latest addition to the casino. Crew members poured the last remaining 710 tons of concrete into the new tower’s upper framing from 14 stories above.
The hotel tower will feature 568 AAA Four-Diamond rooms and suites, along with a two-story luxury spa.
The expansion project will reach completion in December of this year, creating 3,500 new jobs.
New and Improved Amenities
Upon completion, the casino is expected to have the following amenities:
- A 200,000-square-foot casino
- A 100,000-square-foot indoor events and convention hall
- A 174,500-square-foot outdoor events and convention hall
- 1,090 hotel rooms
- 13 restaurants
- 13 pools and spas
- Fitness center
- 18-hole championship golf course
- Concert venue
- Roof garden
Over 4,560 employees will be needed once the project ends.
Tutor Perini Corporation, one of the largest general contractors in the country, was chosen as the expansion builder.
Lifescapes International, a landscape architectural firm, was selected to design the casino’s four-acre swimming pool complex, while Las Vegas-based CLEO Design is in charge of interior design.
About Pechanga Resort & Casino
Situated on the Pechanga Reservation in Temecula, Pechanga Resort & Casino is a Native American casino owned and operated by the Pechanga Band of Luiseño Indians. They are a federally recognized tribe led by an elected council.
Delawie Architects was the casino’s original designers when it was built in 2002. The establishment is highly profitable, reportedly generating more than $200 million a year.